Conflicting Minds

‘Technology’ as stated in the dictionary means application of scientific knowledge for practical purposes, especially in the industry through a machine or device. We all know that technology has brought in advancement and progress to human civilization; has made things easy, quicker and much more accessible. And the power of this is its speed and influence on us! From computers to mobile devices, the power of transmission of information to other means and across the globe is phenomenal. The power on a ‘click’ or a ‘button’, the whole idea generation along with the entire creative process, operated by manpower and supply of energy is just incredible. The dependency on technology has made man lazy and succumb to visual pleasures rather than indulge in face-to-face expressive conversations and formal polite language. We feel the world is changing, things around us are evolving, market and consumerism is dynamic, the greed of more and more emerges from the seed of ‘the spirit of lack’...

If only Shakespeare knew “What’s in a name?”…there would be an answer to this rhetorical question. Name given to any person, place or thing stands as a unique identity and because of its distinct features, it builds recognition and recall. Brands are all about these, they become an identity which is memorable - it could be good, bad or ugly. They have a personality, a distinguishing character and n imagery. Brands play a very important role between reality and perception, what values they stand for and how we perceive them to be. Just like how we want to be noticed, pampered and treated royally, brands need attention and care, too. Visibility and trust are key factors to a brand’s survival, and they become part and parcel of our everyday lives. Brands have found a home in our hearts and minds, and have to constantly meet up to our expectations to retain the position they have earned and fought for. Brands promote themselves as symbols or catchy lines to attract attention and kee...

For the love of food and food for love, food for thought, food to survive…I just kept wondering, if not fed, then we’re dead. We all eat to live, but the trend or in fact evolution changes to live to eat. It’s much more than mere survival, Honestly food matters, nothing else but weight, body or brain, in sunshine or rain, it’s food that gives us nourishment. I remember correctly while doing my environmental studies, flora and fauna and whole food chain cycle. It makes me feel satiated when I’m full, but did it really fill my mind, my soul. No it’s not spiritual food I’m talking…it’s much above the peak of Maslow’s pyramid of self-realisation…haven’t we all been through this stage…now what next? Maslow’s no more. Hunger is temporary and so is food. Likely, as the great ad man Ogilvy said ‘Stay hungry, stay foolish’. Wait a second, he said ‘foolish’, not all ad men are insane or foolish, or is it that all outside this creativity, out-of-the box brilliant minds are not creative, are ...

Daddy dearest, Daddy dearest, You make my heart smile, you spread laughter and cheer around, I miss you lots, I think about you And cherish the times we’ve spent. Your same old jokes, you simple ways, Your love and care, never led me astray. I walked holding that finger of yours’, You held me tight onto the bike, I learned the very hard way to fight. The math master you’re known as I knew the answers all right. You believed in my dreams and let me pursue, I never realised how fast I grew. Each step I took, you guided me, We ate midnight ice creams, no one knew The retro songs you sang all day, The enthusiasm you showed always. A piece of advice and corrections you made, I could not but find a friend in you. You stood by the decisions I made, And said wow to the beginner’s burnt-made. Years have passed and still I talk to you for hours Your humility and gentleness, Your clear conscience and unselfishness, Your generosity and simplicity, I stand in awe and pride....

You must be thinking what took me so long to write. Dating, courtship and wedding plans kept me busy, too tied up, all excited. Well, it never ended there, the real thing is what after that. I know I’m mocked for not so good writing and asked to refer grammatical & awesome looking people who made their visibility seem interesting, like all bestsellers may not be good reads but are marketed that way. Coming to the point, writing is a stress buster relief to me, when I have just no one to talk to. Of course, I miss my parents, grandpa & the house I lived there. I thought of calling them up time and again to say I miss them, but stopped there thinking they would seem worried. I’m not happy or what or it just gets to the other zone. My best friend’s all getting married and running around, I didn’t want to bother her, I know it’s tough. I haven’t planned it all. I knew pretty well about responsibilities marriage entailed and wanted to pretty much make it better. Our home, setting ...