Spy-cing on the Cake!

The word ‘Spice’ is very synonymous with us Indians. We associate spice with food and lifestyle, words and stories. ‘Meetha’, ‘namkeen’, ‘chatpata’ and ‘theekha tadka’ do the talking in the way we Indians are. From mixtures of masalas we use in our cuisines to the daily gossips and news in our storytelling and conversations-have it all. Indian curries popular globally have been successful to cater to international tastebuds. With instant ready-to-cook, heat and eat powders, gravies and pastes, life has become much more easier than the time-consuming grinding processes. At the end, it’s the aroma and taste that matters. With a lot of health values seeping in today’s world, ‘multi-grain’ breakfast cereals, sugar-free beverages and light snack crackers are best-sellers for a healthy, tasty diet. Claiming to be healthy and at the same time, maintain the Indian spice is a constant struggle of how to combine taste and health. Kelloggs after a its initial brand failure in the market, made ...