Brand-emic!

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Brands are known to build relationships with people and today as the pandemic got everybody homebound, it's a way of brands assuring, protecting and delivering quality products & services. Food, Health & Hygiene sectors turned this to their advantage, more and more products, new launches, emerging formats to address convenience became the talk of the town.

From the virus affected panic phase, we entered into the so-called 'New Normal'. Brands portrayed the fear factor and stood to their beliefs. In such strong times, we learnt to build patience and resilience to come back to living our life the digital way. 

From making it relevant to people and delivering product benefits to address their needs, brands have also connected emotionally and touched many lives. Innovative product offerings and E-commerce services came up with speed, agility and capturing mind space in our lives. Thriving in this situation and striving for excellence are the factors that brands still make an impact. They have successfully managed to get the 'fear of the unknown' and delivered solutions that connected with consumers.

Social media and opinion blogging on brands has engaged us, created this other virtual world and bestowed us with various opportunities amidst these challenging times.

Truly, Brands in Pandemic are Brand-emic! Not blown by the strong winds of change, but have calmly sailed and re-discovered their identity and values they strongly stood for.




ScentiMentalist - Sensory & Aromas Expert, Brand Strategist, Food & Wine Enthusiast!

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