Conflicting Minds

Brands are known to build relationships with people and today as the pandemic got everybody homebound, it's a way of brands assuring, protecting and delivering quality products & services. Food, Health & Hygiene sectors turned this to their advantage, more and more products, new launches, emerging formats to address convenience became the talk of the town. From the virus affected panic phase, we entered into the so-called 'New Normal'. Brands portrayed the fear factor and stood to their beliefs. In such strong times, we learnt to build patience and resilience to come back to living our life the digital way.  From making it relevant to people and delivering product benefits to address their needs, brands have also connected emotionally and touched many lives. Innovative product offerings and E-commerce services came up with speed, agility and capturing mind space in our lives. Thriving in this situation and striving for excellence are the factors that brands still ma...

  Fragrances drive emotions and sentiments, taking you back to memories and inspire. They make a mark on your sub-conscious mind, works as a mood reliever and works miracles. Ancient perfumery was born when fragrances were created manually from scratch and today, technology is driving it and has taken it to the next level. Our sentiments are connected with scents, very subjective...scents we like, appreciate and are addicted to. Scents build familiarity and create strong associations to live stories, incidents, seasons, people, places and childhood times. Brands create mind space aiming at emotions, similarly even fragrances are intuitive and inherent to our daily lives. We are exposed to various smells and products that we use our everyday lives make an impact. Being Scenti-mental is being a part of this circle of emotions…there’s no better way to touch lives than this !