Conflicting Minds

‘Technology’ as stated in the dictionary means application of scientific knowledge for practical purposes, especially in the industry through a machine or device. We all know that technology has brought in advancement and progress to human civilization; has made things easy, quicker and much more accessible. And the power of this is its speed and influence on us! From computers to mobile devices, the power of transmission of information to other means and across the globe is phenomenal. The power on a ‘click’ or a ‘button’, the whole idea generation along with the entire creative process, operated by manpower and supply of energy is just incredible. The dependency on technology has made man lazy and succumb to visual pleasures rather than indulge in face-to-face expressive conversations and formal polite language. We feel the world is changing, things around us are evolving, market and consumerism is dynamic, the greed of more and more emerges from the seed of ‘the spirit of lack’...

If only Shakespeare knew “What’s in a name?”…there would be an answer to this rhetorical question. Name given to any person, place or thing stands as a unique identity and because of its distinct features, it builds recognition and recall. Brands are all about these, they become an identity which is memorable - it could be good, bad or ugly. They have a personality, a distinguishing character and n imagery. Brands play a very important role between reality and perception, what values they stand for and how we perceive them to be. Just like how we want to be noticed, pampered and treated royally, brands need attention and care, too. Visibility and trust are key factors to a brand’s survival, and they become part and parcel of our everyday lives. Brands have found a home in our hearts and minds, and have to constantly meet up to our expectations to retain the position they have earned and fought for. Brands promote themselves as symbols or catchy lines to attract attention and kee...