Flavors can be deceptive!
From the simplicity of comforting and familiar beverages to adventurous and indulgent experiences, flavors can be familiar, welcoming, distinctive, addictive and above all deceptive! Taste is more than just flavor. It’s what drives people to purchase their favorite flavors in foods and beverages. Adventure and indulgence go hand in hand as consumers travel and are ready to explore, this is where fusion pairing come into play. Social media have influenced with play of colors and textures to try and drive new consumers and penetrate existing ones. Innovative recipes with do-it-yourself meal and cocktail kits for house parties are seen on a rise. Curiosity more than necessity is now the mother of invention – conscious health consumers also need taste delivering the same experience and flavor as indulgent foods do to crave for more. There’s much more joy in simplicity with ingredient play and association to a reference flavor or aroma tried before and has remained in memory for long....