Smell A Tale!
It is all about mixing and matching these days, that’s how creativity and innovation takes place. An interesting way to collaborate and learn from cross-industry expertise, I always used refreshing alcoholic beverages to inspire developing fragrances in the citrus space, like a Mojito based shower gel, with zesty grapefruit, mint, basil and bitter lime, bergamot hints of clean, refreshing cues. I came across some enthusiastic mixologists and bartenders over Instagram and social media. Just like the Yuzu ingredient is trending and now Bira comes with this flavored beer, I am not surprised to see things turn the other way round. Recently, at the Phoenix Mall, Lower Parel, Mumbai (India), one of the most popular fragrance brands ‘Jo Malone’ conducted this amazing PR activity to get consumers smell their fragrances, experience, and dive into some refreshing ingredient-based cocktails. Successfully, this enthralled the audience and not forgetting inviting newbies into the sensory spac...